JENNY PACKHAM chosen Debenhams as her collaborator of choice

"I have taken some of our most feminine and glamorous styles and evolved them into a collection for Debenhams," explained Packham. "The red dress is a favourite for me as it has an understated dare devil appeal."

Known for dressing the world's most beautiful women ( Kate Winslet, the Duchess of Cambridge and Angelina Jolie are all fans of the label), Packham's new range will bring her work to a new demographic - with prices starting at £18 for jewellery and stretching to £160 for full-length gowns. The collection will also include shoes, headwear and dresses perfect for any bride or bridesmaid-to-be.

"I have wanted to design a diffusion collection for some time and believe Debenhams has the experience and energy to create and produce the collection," Packham told us. "It is very important to me to have control over my label and Debenhams actively promote this to ensure maximum synergy between designer and creation."

JENNY PACKHAM is the latest designer to create a high street collection, choosing Debenhams as her collaborator of choice. The occasion wear line will feature 19 dresses, which will launch in batches - first in April and then later this summer.